Advances the conservation of the world’s 37 felidae species and their habitats through a combination of pioneering research, compelling education and state-of-the-art technology.
Advances community-based stewardship of these endangered big cats through grassroots conservation initiatives, range-country environmental education, training of herders in wildlife monitoring, and collaborative research blending traditional knowledge and
Supports independent, community-based conseration efforts worldwide with a focus on protecting endangered species and preserving their natural habitats.